Merrymetric are keen on designing, developing and selecting the materials that serve their customer's needs throughout their delicate craft. Customers become a part of the creation process and customize crochet masterpieces with their professional team. They profoundly support their community to develop local skills and proudly generate value towards their quality work. The family-run business breathes life into the craft of crochet and the communities and trade of the designer's hometown. The fundamental core of crochet products by Merrymetric is that they make crochet contemporary and more accessible to all generations while ensuring the success and longevity of the community that produces each piece. Therefore, these villagers are firstly walking on the road of sustainability in terms of sustainable community development. The outcome is not only the revenue, but helping others and bringing the best capabilities inside them to outshine again through their own crochet pieces.